Event Sales Coordinator – Conference & Event Centres

Company Overview

Sunray Group is one of Canada’s fastest growing hospitality companies.  Sunray Group, a family-owned corporation, was founded in 2006 with a vision of creating exceptional experiences for its customers through hospitality and development.  With multiple developments across Ontario, Quebec, Saskatchewan, Manitoba, Newfoundland and Alberta, Sunray Group has become a leading name in the hospitality industry.

Position Overview

We are seeking a motivated and results-oriented Event Sales Coordinator who will work out of the corporate office to bridge the gap between sales operations and event execution.  This position will act as the primary point of contact for prospective clients, managing the sales pipeline, upselling services, and ensuring all sales details are communicated to our sales and service teams. This role encompasses sales support across all of Sunray Group’s event centres in Ontario and eventually expands across Canada.  The Event Sales Coordinator will be an integral role in assisting the event centres to maximize revenue and ensure seamless service.

Core Responsibilities

Lead Management & Revenue Generation (60%)

• Respond to inbound inquiries via phone, email, and social media platforms in a timely, professional manner.
• Proactively pursue outbound sales opportunities via in-person networking events, trade shows, social media, and professional organizations.
• Prepare customized quotes, proposals, and contracts for small to mid-sized events.
• Work with onsite sales and operation teams to ensure a seamless transition throughout the customer booking process.
• Upsell hotel room bookings, menu enhancements, audio-visual services, and other event add-ons to increase booking value.
• Arrange site tours and facility inspections for prospective clients.

Event Planning & Coordination (20%)

• Create Banquet Event Orders (BEOs) detailing every aspect of the event, including menu selection, room setup, and timing.
• Coordinate event logistics with internal departments, such as the on-site sales team, operations, and front desk.
• Coordinate external vendor bookings for rentals, audio-visual, and decor.
• Maintain the function book and online event databases to prevent double-bookings.

Administrative Support (20%)

• Review invoicing, deposits, and final bill processing for clients.
• Conduct post-event evaluations to ensure client satisfaction and encourage repeat business.
• Prepare weekly and monthly sales reports, track pipeline progress, conversion rates, and revenue goals.
• Gather and assemble sales kits, brochures, and promotional materials.
• Ensure all client files and CRM records are accurate and up-to-date.

Required Skills & Qualifications

• Experience: Minimum of 2 years in catering operations, hospitality sales, or event coordination.
• Education: High School diploma required; Diploma or Degree in Hospitality, Event Management, or Business preferred
• Communication: Exceptional verbal and written skills with a “customer-first” mindset.
• Organization: High attention to detail and the ability to manage multiple event timelines simultaneously.
• Technical Proficiency: Familiarity with catering software (e.g., Tripleseat, Delphi, Event Temple).

Work Environment & Schedule

• This is a head office-based position which may require site visits across Ontario.
• Schedule flexibility required, including availability to work irregular hours, evenings, weekends, and holidays, depending on the event schedule.
• Valid driver’s license and reliable transportation required for multi-site visits.

What We Offer

• Competitive compensation package commensurate with qualification.
• Professional development opportunities and growth within one of Canada’s fastest growing hospitality companies.
• Comprehensive benefits program

About the Property

Candlewood Suites Pembroke is an 86-key extended-stay property operating under the IHG Hotels & Resorts family of brands. Located in the heart of Pembroke, Ontario, the property serves a diverse mix of extended-stay guests, corporate travelers, and leisure visitors

About the Role

We are seeking an experienced and inspiring General Manager to provide strategic leadership and day-to-day operational oversight for the property. Reporting to the Regional Director of Operations, the General Manager will be responsible for achieving the hotel’s financial, operational, and guest satisfaction objectives while ensuring full compliance with IHG brand standards and all applicable regulatory requirements.

Key Responsibilities

Operations & Brand Standards

• Oversee all aspects of hotel operations to ensure consistent delivery of IHG brand standards.
• Conduct regular property inspections to maintain compliance with IHG quality assurance requirements.
• Implement and uphold all IHG brand programs & loyalty initiatives.
• Ensure full compliance with all Ontario health, safety, and employment legislation, as well as IHG franchisee obligations.

Financial Performance

• Develop and manage the annual operating budget, forecasts, and capital expenditure plans in collaboration with ownership.
• Monitor and drive key financial metrics including RevPAR, ADR, occupancy, GOP, and CPOR to achieve or exceed ownership targets.
• Control departmental expenses and labour costs while maintaining service quality and guest satisfaction standards.
• Review monthly financial statements, identify variances, and implement corrective action plans as required.

Sales, Revenue & Marketing

• Partner with the Director of Sales (where applicable) to support and execute the hotel’s commercial strategy across all segments.
• Leverage IHG revenue management tools and systems to optimize pricing, channel management, and distribution strategy.
• Champion the IHG brand within the Pembroke market and participate in regional IHG GM forums and initiatives.

People Leadership

• Onboard, develop, and retain a high-performing team that embodies IHG’s core values and service culture.
• Conduct regular performance reviews, provide ongoing coaching, and implement succession planning for key roles.
• Foster a positive, inclusive, and engaging workplace culture that supports employee satisfaction and reduces turnover.

Guest Experience

• Champion a guest-first culture throughout the property, ensuring prompt and professional resolution of all guest concerns.
• Monitor and respond to online guest reviews across platforms.
• Drive IHG’s guest satisfaction measurement tool scores and implement action plans to address areas of improvement.
• Maintain a visible and accessible presence on the property floor, engaging with guests and team members daily.

Qualifications & Experience

• Minimum of 5 years of progressive hotel management experience, with at least 2 years in a General Manager or Assistant General Manager role.
• Prior experience operating under an IHG brand (Candlewood Suites, Holiday Inn, Staybridge Suites, or similar) is strongly preferred.
• Demonstrated track record of achieving financial, operational, and guest satisfaction targets in a hotel environment.
• Solid understanding of hotel revenue management principles and experience with IHG systems
• Strong financial acumen with experience in budget development, P&L management, and variance analysis.
• Excellent leadership, interpersonal, and communication skills with the ability to inspire and develop diverse teams.
• Demonstrated ability to build relationships with corporate clients, ownership groups, and brand representatives.
• Post-secondary education in Hospitality Management, Business Administration, or a related discipline is preferred.

What We Offer

• A competitive annual salary of $70,000 – $75,000, commensurate with experience.
• The prestige and resources of operating within the IHG Hotels & Resorts global network.
• A leadership platform with genuine autonomy to make an impact on a dynamic property.
• A supportive ownership group committed to long-term investment in the property and its people.
• Opportunities for career advancement within both the property and the broader IHG ecosystem.

How to Apply

Interested candidates are encouraged to submit a current résumé and cover letter detailing their qualifications and relevant hospitality leadership experience to careers@sunraygroup.ca. We appreciate the interest of all applicants and will carefully review each submission. We are committed to providing timely communication to all applicants regarding the status of their application throughout the hiring process.

We are an equal opportunity employer and are committed to inclusive, barrier-free recruitment and selection processes.

About the Role

We are seeking a driven and results-oriented Director of Sales to lead all revenue-generating activities for our boutique 86-key property in Pembroke, Ontario. In this senior leadership role, you will be responsible for developing and executing a comprehensive sales strategy that maximizes occupancy, average daily rate, and overall revenue performance. You will serve as the primary champion of the property’s brand and value proposition in the local and regional marketplace.

Key Responsibilities

• Develop, implement, and manage a proactive annual sales and marketing plan aligned with the property’s revenue goals.
• Identify, prospect, and cultivate new business from corporate, group, leisure, and government segments.
• Manage and grow existing key accounts, ensuring long-term client retention and satisfaction.
• Conduct outside sales calls, property site tours, and attend community and industry networking events to build brand awareness.
• Collaborate with the General Manager and revenue management team to set pricing strategies, promotions, and packages.
• Prepare and present regular sales reports, forecasts, and performance analyses to senior leadership.
• Negotiate and close group and corporate contracts in accordance with property guidelines.
• Represent the property at trade shows, tourism boards, and local business associations as required.
• Monitor competitive market conditions and adjust strategies accordingly.
• Maintain accurate records in the property management and CRM systems.

Qualifications & Experience

• Minimum of 3–5 years of progressive hotel sales experience, with at least 1–2 years in a senior sales or director-level role.
• Proven track record of meeting and exceeding revenue targets in a hotel or hospitality environment.
• Strong knowledge of the Ontario travel and tourism landscape, including corporate and group travel markets.
• Experience with property management systems (PMS), CRM platforms, and revenue management tools.
• Exceptional communication, negotiation, and relationship building skills.
• Highly organized, self-motivated, and able to manage competing priorities independently.
• Post-secondary education in Hospitality Management, Business, or a related field is preferred.
• Valid Ontario driver’s license and access to reliable transportation for local sales activities.

What We Offer

• A competitive annual salary of $60,000 – $65,000, commensurate with experience.
• Comprehensive benefits package.
• A leadership role with genuine autonomy to shape the commercial direction of the property.
• A collaborative team environment in a close-knit community property.
• Opportunities for professional development and growth within the organization.

How to Apply

Interested candidates are encouraged to submit a current résumé and cover letter to, careers@sunraygroup.ca, detailing their qualifications and relevant experience to be considered for this position.

We appreciate the interest of all applicants and will carefully review each submission. We are committed to providing communication to all applicants regarding the status of their application throughout the hiring process.

We are an equal opportunity employer and are committed to inclusive, barrier-free recruitment and selection processes.

Email you resume to: careers@sunraygroup.com

Job Summary:

The Sales Manager is responsible for driving revenue growth by identifying new business opportunities, maintaining strong client relationships, and promoting the hotel’s services. This role focuses on maximizing occupancy, achieving revenue targets, and positioning the hotel competitively within the market.

Key Responsibilities:

• Develop and implement strategic sales plans to achieve revenue targets
• Identify, target, and secure new business across various market segments
• Build and maintain strong relationships with corporate clients, travel agencies, and key partners
• Conduct sales calls, client meetings, site inspections, and presentations
• Negotiate contracts, rates, and agreements to maximize profitability
• Monitor market trends, competitor activities, and pricing strategies
• Prepare and analyze sales reports, forecasts, and budgets
• Ensure high levels of client satisfaction to drive repeat and referral business

Qualifications & Requirements:

• Bachelor’s degree in Hospitality, Business, Marketing, or a related field (preferred)
• Bilingual in English and French (required)
• Minimum of 2–5 years of hotel sales experience
• Strong understanding of hotel operations and market segments
• Excellent negotiation, communication, and interpersonal skills
• Proven ability to meet and exceed sales targets
• Proficiency in PMS systems (experience with Hilton systems preferred) and Microsoft Office
• Must be legally eligible to work in Canada

Send resume to : Careers@SunrayGroup.com

Please mention your role and location in your application email.